Display advertising visually showcased the STIHL brand across a wide range of platforms—including national websites, streaming services, social media, and blogs. With a projected 90% of STIHL.com’s traffic coming from display ads, these assets played a crucial role in both brand awareness and user acquisition.

I worked on both display and search advertising across a number of clients, where display ads focused on building long-term brand recognition and search ads targeted immediate conversions. This dual approach helped maximize engagement while supporting both short- and long-term marketing goals.