Designing for STIHL USA’s webpages meant creating for an audience of over 866,000 monthly visitors. I developed high-performing graphics for key webpages, national campaigns, and digital ads—all crafted to reinforce brand recognition and drive engagement at scale. Beyond standalone visuals, my work contributed directly to strategic, seasonal campaigns and product education efforts through custom-designed webpages and how-to content.

Each web project began with wireframing and moved through design, build, and refinement with a focus on user experience. My contributions extended to STIHL Dealer Sites, where I customized layouts and content for individual dealers while maintaining brand consistency. I also built localized landing pages to support regional campaigns, aligning the design and content with specific market needs. These pages often featured tailored graphics, copy, and product selections—bringing together cohesive visual storytelling and localized relevance.